Marketing Data Integration

Connect all your data — whether from marketing, customers, social networks, apps, web analytics, or more — for real-time, data-driven analysis.

Marketing data integration, for the full customer journey

Alooma lets you combine data — from all your sources and silos — to achieve unprecedented insights.

Capture all interactions

Looking for a holistic view of customer behavior across all devices and apps? Integrate data across your entire stack — product, marketing, sales, and analytics. Alooma supports hundreds of data sources (and counting).

Access deeper insights

By combining your data from multiple sources and enriching it with contextual data — geolocation, timestamps, custom algorithmic computation, and more — you'll achieve insights you never thought possible.

Achieve hyper personalization

Know your customer and speak to them directly. Segment your customer base for more targeted ads, emails, landing pages, assets, offers, and incentives.

Get real ROI insight

Mash up your marketing analytics data, CRM, payments, sales, and customer behavior metrics using sophisticated attribution models, for complete visibility into your campaign and channel ROI.

Integrate the entire stack

Create a seamless and unified view of your customer journey by uniting all of your data from all of your data sources. It's easier to optimize with a single source of truth!

Enjoy an open and flexible pipeline

Alooma lets you add new data sources and destinations and change schema on the fly! Get up and running with state-of-the-art, ready integrations in minutes.

Integrate your marketing data, in real time

Learn more about marketing data integration

Why data integration is important for marketers

Data integration involves assembling all your marketing data into a single "source of truth" for easy access and broad insights.

A department’s marketing data may be found in different silos, scattered far and wide. A typical department may draw from more than 50 sources, including, say, Salesforce data in one silo, Marketo in another, spreadsheets on an individual share, Google analytics, ad metrics from social networks like LinkedIn or Facebook, and of course, custom application or web events stored on backends like MongoDB, MySQL, or Google Big Query.

By integrating your marketing data from different campaigns, analytics, and many of the above-mentioned silos into a single data store, you can create a single source of truth and a unified view of the customer journey.

Common benefits of integrating your marketing data

With a single source of truth, it’s far easier to visualize insights, KPIs, and metrics that do not exist in scattered individual data stores. Marketing has greater control, when, across all data sources, it’s easy to collect and compile:

aggregated metrics, like average time on page, content downloads, conversions, click through rate, and impressions;
efficiency metrics like ROI, customer lifetime value, customer acquisition cost, and cost per action;
various other miscellaneous metrics like sales, marketing, SEO, devops, etc.

The downsides of not integrating your marketing data

Without a unified view of all their data, a marketing team might get momentarily lucky with a few quick metric wins, but they will not be able to sustain this success over time. This lack of success may manifest as inaccurate ROI measurements, "whack-a-mole" maintenance efforts, time wasted by data scientists on massaging and integrating data (rather than creating advanced analytics), and discontinuous multi-screen experiences for customers, among other anti-patterns.