For marketers to answer questions like ''How to effectively invest the marketing budget?'' and ''What assets, campaigns, target buyers, segments, etc. to go after?'', they need visibility into the full customer journey. To make quicker decisions, they need to know what’s working and what isn’t. The challenge is bringing all that data together, into a state that is useable, trustworthy and accessible.
It’s important to combine intuition and data to make the best marketing decisions. Alooma helps marketing teams consolidate all their customer, sales and marketing data silos and put it in a unified data warehouse. With data in one place, actionable insights can be extracted to help marketers provide more personalized content and campaigns for highly desirable segments and customers.