Privacy Policy

Privacy Policy

This Privacy Policy applies to,,, and (collectively, the "Websites") and the services, owned and operated by Alooma Inc. (“we”, "us", "Alooma"). We papered this privacy policy to outline our practices with respect to collecting, using and disclosing information through the use of our websites and our services (“Services”).

What is Alooma?

Alooma is a data platform that allows users to build data pipelines. Users can import data from any source and the platform natively supports dozens of the most popular data sources.

Alooma may act in one of two distinct ways:

As a "data controller" we provide our Services and collect data from our website users (“Website Users”) as well as from our business partners and clients (collectively: “Clients”). As a data controller, we have direct relationship with individuals (e.g. Website Users, Client’s representatives, etc.) who provide their data when using our platform.

As a "data processor", we provide our Services under the sole direction of our Clients, who are acting as the data controllers and provide us with information related to their online users or customers.

If you are a customer or a user of one of our Clients and would no longer like to be contacted by one of our Clients that use our Services, please contact the Client you interact with directly. Likewise, if you have any questions or requests regarding the handling of your information, please direct all inquiries to the applicable Client, which has the control over your information and the ways by which such information is collected and processed.

How do we collect information?

As a data controller, Alooma may collect personal information online when an individual wants to become our business partner, when requesting a demo, when signing up for a trial, or when contacting us. The personal information we collect may include, without limitation, your first and last name, title, company name, email address and telephone number.

In addition, we may also collect personal information from our Website Users’ devices. Such information includes IP address, a unique identifier which we generate, or other information which relates to the individual’s activity through the Services.

We may also collect and process content which you voluntarily submit and upload through your use of the Services (e.g. when you publish in our blogs).

As a data processor, Alooma collects and processes information under the direction of its Clients. Alooma has no direct relationship with the individuals whose personal data it processes. As a data processor, Alooma collects two types of information from its Clients:

The first type of information we collect is un-identified and non-identifiable information pertaining to a user(s), which may be made available to us or gathered via your use of the Services ("Non-personal Information"). We are not aware of the identity of the individual from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time and the domain name of the websites from which you linked to the Services, Internet service provider (ISP), referring/exit pages, date/time stamp, and clickstream data). As is true of most websites, we gather this kind of information automatically and store it in log files. We use this information, which does not identify individual users, to analyze trends, to administer the websites, to track users’ movements around the websites, and to gather demographic information about our user base as a whole. We do not link this automatically collected data to personal information.

The second type of information is personal information, meaning individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. This information includes your IP address, unique identifiers we generate, and other information which relates to your online activity or shared with us by our Clients.

Cookies and tracking technologies

With regard to our Website Users, we may from time to time use cookies – small records stored on your computer hard drive showing us the website pages visited. You can configure your web browser to disable our ability to set cookies. You can still visit our websites but your access to secure areas of our websites will require activation of per-session cookies.

We may also use a single-pixel transparent GIF image called a web beacon in HTML emails we send. If you click an email with a web beacon we can identify your response. You can prevent this by disabling HTML email on your computer.

The use of cookies by our tracking and service providers is not covered by our privacy policy. We do not have access or control over these cookies. Our tracking and service providers use session ID and persistent cookies to provide pre-filled and progressively enhanced forms to connect website usage to submitted form information, to help monitor incoming search referrals and to track website usage.

Our third party partners employ clear GIFs (aka web beacons/web bugs), images and scripts that help them better manage content to our websites. We do tie the information gathered to our customers’ or users’ personal information via third party partners.

Third parties, with whom we partner to provide certain features on our websites or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of and way that data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies.

Blogs and social media features

With regard to our Website Users, our websites offers publish accessible blogs. You should be aware that any information you provide in this area may be read, collected and used by others who access them.

You can request the removal of your personal information from our blog, by contacting us at In some cases, we may or may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. Our websites may also display personal testimonials of satisfied customers on our websites in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

With regard to our Website Users, our websites includes Social Media Features such as the Facebook and Twitter buttons, and Widgets such as the Share This button or interactive mini-programs that run on our websites. These features may collect your IP address and which page you are visiting on our websites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our websites. Your interactions with these Features are governed by the privacy policy of the company provided it.

Alooma may also provide bulletin boards, blogs, or chat rooms on its websites. Any personal information you choose to submit in such forum may be read, collected, or used by others who visit these forums. Alooma is not responsible for the personal information you choose to submit in these forums.

How we use the information we collect

We use and share personal information in the manners described in this Privacy Policy. In addition to the purposes listed above and depending on our relevant position as a data controller or a data processor, we collect information, which may include your personal information, for the following purposes,

To provide our Services as described in this Privacy Policy;

To serve advertisements to Website Users;

To allow and manage social media features as part of our Services;

To send to our Clients newsletters and marketing emails;

To manage the accounts of our Clients;

To send to our Clients relevant information and updates;

To generally understand the needs and interests of our Clients and Website Users;

To conduct anonymous analytics in order to improve and customize our Services;

To support and troubleshoot our Services;

To investigate and resolve disputes in connection with our Services; and

To investigate violations and enforce our policies, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process or respond to a government request.

In addition, Alooma may post a list of Clients and testimonials on the Company's websites that contain information such as Client names and titles. Alooma obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.

With whom we share the information we collect

We do not rent, sell, or share your personal information with third parties except as described in this Privacy Policy.

We may share personal information with the following recipients: (i) our subsidiaries and affiliated companies; (ii) the Client you interact with directly; (iii) subcontractors and other third party service providers; (iv) auditors or advisers of our business processes; and (v) any potential purchasers or investors in the company.

We will not share without your consent your personal information except as required by law, such as to comply with a subpoena, court orders and regulations or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request. Research information is shared only in the aggregate and not for purposes of contacting you.

We reserve the right to share personal information consequent to a merger, acquisition or divestiture of our business. If Alooma is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

We may also provide your personal information to companies that provide services to help us with our business activities such as to fill your order or offer customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

Alooma uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on Alooma’s behalf.


We partner with a third party ad network to either display advertising on our websites or to manage our advertising on other websites. Our ad network partner uses cookies and web beacons to collect non-personal information about your activities on this and other websites to provide you targeted advertising based upon your interests.

We do not use Google AdSense to publish ads on our websites, but we do use the Google AdSense service to show Alooma retargeting advertisements when you are browsing other websites. You may opt-out of the use of this cookie by visiting Google’s Advertising and Privacy page:

How do we safeguard and transfer your information?

The security of your personal information is important to us. When you enter personal information on our service, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. However, method of transmission over the Internet, or method of electronic storage, is not 100% secure. Therefore we cannot guarantee its absolute security. If you have any questions about security on our websites, you can contact us at

Acting as both a data controller and data processor, we may also transfer personal information to companies that help us provide our Services. Any data transfers to subsequent third parties of information for which we act as data processor, are covered by the service agreements with our Clients.

Users’ rights and data retention

Alooma values the individual’s privacy and control over his personal information and acknowledges their right to access their personal data. Therefore you may, at any time, request access to, change, and update your personal data.

If Alooma is acting as a data processor handling personally information from or for our Client, individuals are obliged to contact that Client directly in order to exercise their right of access.

If Alooma is acting as a data controller, it will allow you to review your personal information which you submitted to Alooma, in order to access or change such information by emailing us at If you no longer desire our service, you may inspect, correct, update, amend, delete or deactivate your account by emailing us at We will respond to your request to access within 30 days. We will retain the information you submitted to us for as long as your account is active or as needed to provide you Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at

To facilitate Alooma's global operations, the Company may transfer and access Data About Alooma Customers from around the world, including the United States. This Privacy Statement shall apply even if Alooma transfers Data About Alooma Customers to other countries.

A note to EU customers

Alooma complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from the European Union member countries (including Iceland, Liechtenstein and Norway) and Switzerland to the United States, respectively. Alooma has certified to the Department of Commerce that it adheres to the Privacy Shield principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access and Recourse, Enforcement and Liability (the "Privacy Shield Principles"). If there is a conflict between the policies in this policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

Alooma is subject to the investigatory and enforcement powers of the Federal Trade Commission. Alooma is required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, and is liable in cases of onward transfers to third parties, unless we prove that we are not responsible for the event giving rise to the damage.

In compliance with the EU-US and the Swiss-US Privacy Shield Principles , Alooma commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact us at or by mail at the address below. Note that if we are processing your personal data under the direction of a Client, individuals with inquiries or complaints should contact the entity they originally placed their data with and who remains the data controller.

Alooma has further committed to refer unresolved Privacy Shield complaints to the Better Business Bureau (BBB) Privacy Shield, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact or visit the BBB Privacy Shield at for more information or to file a complaint. The services of the BBB Privacy Shield are provided at no cost to you.

Please note that finally and under limited circumstances, EU or Swiss individuals with unresolved complaints can invoke binding arbitration before the Privacy Shield Panel.

Updates or amendments to the Privacy Policy

We may update this privacy policy to reflect changes to our information practices from time to time. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

How to contact us

If you have any questions about your privacy you may contact us at or at:

Alooma Inc.

2114 Broadway St.

Redwood City, CA 94063

United States