Privacy Policy

Privacy Policy, effective as of January 11, 2021

This Privacy Policy applies to the services (“Services”) and to (the "Website"), owned and operated by Alooma Inc. ("we", "us", "Alooma"). This Privacy Policy outlines our practices with respect to collecting, using and disclosing information through the use of our Services and our Website.

What is Alooma?

Alooma is a data platform that allows users to build data pipelines. Users can import data from any source and the platform natively supports dozens of the most popular data sources.

How do we collect information?

We collect two types of data and information: (i) Information that identifies an individual or may with reasonable effort identify an individual ("Personal Information"); (ii) un-identified and non-identifiable information pertaining to a user(s) ("Non-Personal Information). Alooma is not aware of the identity of the individual from which the Non-personal Information was collected.

Alooma may collect Personal Information online when an individual wants to become our business partner, when requesting a demo, when signing up for a trial, or when contacting us. The Personal Information we collect may include, without limitation, your first and last name, title, company name, email address and telephone number.

In addition, we may also collect Personal Information from our Website users’ devices. Such information includes IP address, a unique identifier which we generate, or other information which relates to the individual’s activity through the Services.

We may also collect and process content which you voluntarily submit and upload through your use of the Services (e.g. when you publish in our blogs).

Non-Personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time and the domain name of the websites from which you linked to the Services, Internet service provider (ISP), referring/exit pages, date/time stamp, and clickstream data). As is true of most websites, we gather this kind of information automatically and store it in log files. We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users’ movements around the Website, and to gather demographic information about our user base as a whole. We do not link this automatically collected data to Personal Information.

Cookies and tracking technologies

With regard to our Website users, we may from time to time use cookies – small records stored on your computer's hard drive showing us the website pages visited. You can configure your web browser to disable our ability to set cookies. You can still visit our Website but your access to secure areas of our Website will require activation of per-session cookies.

We may also use a single-pixel transparent GIF image called a web beacon in HTML emails we send. If you click an email with a web beacon we can identify your response. You can prevent this by disabling HTML email on your computer.

Our tracking and service providers use session ID and persistent cookies to provide pre-filled and progressively enhanced forms to connect website usage to submitted form information, to help monitor incoming search referrals and to track website usage. These cookies may also be disabled by configuring your web browser to disable our ability to set cookies.

Blogs and social media features

From time to time, we may publish blogs and customer testimonials on our Website. We will obtain your prior written consent to the extent such blogs and customer testimonials contain your Personal Information. Since blogs and customer testimonials are intended to be public, you should be aware that any information you provide for inclusion may be read, collected and used by others who access them.

You can request the removal of your personal information from our blog, by contacting us at Our Website may also display personal testimonials of satisfied customers on our Website in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

The Website includes social media features such as the Facebook and Twitter buttons, and Widgets such as the "Share This" button or interactive mini-programs that run on the Website. These features may collect your IP address and which page you are visiting on the Website, and may set a cookie to enable the feature to function properly. Social media features and Widgets are either hosted by a third party or hosted directly on the Website. Your interactions with these features are governed by the privacy policy of the company which provided such features.

Alooma may also provide bulletin boards or chat rooms on the Website. Any Personal Information you choose to submit in such forum may be read, collected, or used by others who visit these forums. Alooma is not responsible for the Personal Information you choose to submit in these forums.

How we use the information we collect

We may use and share Personal Information for the following purposes:

To provide our Services as described in this Privacy Policy;

To serve advertisements about Alooma on other websites that a Website visitor may subsequently visit;

To allow and manage social media features as part of our Services;

To send our Clients newsletters and marketing emails;

To manage the accounts of our Clients;

To send to our Clients relevant information and updates;

To generally understand the needs and interests of our Clients and Website users;

To conduct anonymous analytics in order to improve and customize our Services;

To support and troubleshoot our Services;

To investigate and resolve disputes in connection with our Services; and

To investigate violations and enforce our policies, and as required by law, regulation or other governmental authority, or to comply with a subpoena or similar legal process or respond to a government request.

In addition, Alooma may post a list of its clients and testimonials on the Website that contain information such as clients' names and titles. Alooma obtains the consent of each client prior to posting any information on such a list or posting testimonials.

With whom we share the information we collect

We do not rent, sell, or share your Personal Information with third parties except as described in this Privacy Policy.

We may share your Personal Information with the following recipients: (i) our subsidiaries and affiliated companies; (ii) subcontractors and other third party service providers; (iii) auditors or advisers of our business processes; and (iv) any potential purchasers or investors in the company.

Otherwise, we will not share without your consent your Personal Information except as required by law, such as to comply with a subpoena, court orders and regulations or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request. Research information is shared only in the aggregate and not for purposes of contacting you.

We reserve the right to share Personal Information consequent to a merger, acquisition or divestiture of our business. If Alooma is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

We may also provide your Personal Information to companies that provide services to help us with our business activities such as to fill your order or offer customer service. These companies are authorized to use your Personal Information only as necessary to provide these services to us.


Our parent company, Google, manages our advertising on other websites. Google uses cookies and web beacons to collect information about your activities on this and other websites to provide you targeted advertising based upon your interests.

We do not use Google AdSense to publish ads on our Website, but we may use the Google AdSense service to show Alooma retargeting advertisements when you are browsing other websites. You may opt-out of the use of this cookie by visiting Google’s Advertising and Privacy page:

How do we safeguard and transfer your information?

The security of your Personal Information is important to us. When you enter Personal Information on our Service, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore we cannot guarantee its absolute security. If you have any questions about security on our Website, you can contact us at


To request that Alooma not use your Personal Information or opt out of marketing messages from Alooma, you should contact us at

Users’ rights

Alooma values the individual’s privacy and control over his or her Personal Information and acknowledges their right to exercise certain rights relating to such information.

You may request to:

  1. Receive confirmation as to whether or not Personal Information concerning you is being processed, and access your stored Personal Information, together with supplementary information.
  2. Receive a copy of Personal Information you directly volunteer to us in a structured, commonly used and machine-readable format.
  3. Request rectification of your Personal Information that is in our control.
  4. Request erasure of your Personal Information.
  5. Object to the processing of Personal Information by us.
  6. Request to restrict processing of your Personal Information by us.
  7. Lodge a complaint with a supervisory authority.

However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements.

If you wish to exercise any of the aforementioned rights, or receive more information, please contact our data protection officer at


We will retain the Personal Information you submitted to us for as long as your account is active or as needed to provide you Services. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.


We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you.

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists.

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

A note to EU, UK and Swiss customers

The European Commission has approved the use of standard contract clauses as a means of ensuring adequate protection when transferring Personal Information outside of the EEA. By incorporating standard contract clauses into a contract established between the parties transferring Personal Information, Personal Information is considered protected when transferred outside the EEA or the UK to countries which are not covered by an adequacy decision. Alooma’s standard contract clauses are located at Exhibit A of and we rely on such standard contract clauses for such Personal Information transfers.

As a subsidiary of Google LLC, Alooma complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Frameworks (Privacy Shield) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Information transferred from the European Union (including the European Economic Area) and the United Kingdom as well as Switzerland, as applicable, to the United States in reliance on Privacy Shield. Alooma has, via Google LLC, certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such information. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view Google LLC’s certification (which includes Alooma), please visit

Alooma is subject to the investigatory and enforcement powers of the Federal Trade Commission. Alooma is required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, and is liable in cases of onward transfers to third parties, unless we prove that we are not responsible for the event giving rise to the damage.

In compliance with Privacy Shield, Alooma commits to resolve complaints about your privacy and our collection or use of your Personal Information. European Union, UK or Swiss individuals with inquiries or complaints regarding our Privacy Policy should first contact us at or by mail at the address below. Note that if we are processing your Personal Information under the direction of one of our clients, individuals with inquiries or complaints should contact the entity they originally placed their data with and who remains the data controller.

Alooma has further committed, via Google LLC, to refer unresolved Privacy Shield complaints to the EU Data Protection Authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved Privacy Shield complaints.

Please note that finally and under limited circumstances, EU, UK or Swiss individuals with unresolved complaints can invoke binding arbitration before the Privacy Shield Panel.

As of July 16, 2020, we no longer rely on the EU-U.S. Privacy Shield Framework to transfer Personal Information that originated in the EEA or the UK to the U.S.

Updates or amendments to the Privacy Policy

We may update this Privacy Policy to reflect changes to our information practices from time to time. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

California Requirements

If the California Consumer Privacy Act (CCPA) applies to your Personal Information, we provide these disclosures so you can exercise your rights to receive information about our data practices, as well as to request access to and deletion of your Personal Information.

Alooma does not sell your Personal Information. We only share your Personal Information as described in this Privacy Policy. Alooma processes your Personal Information for the purposes described in this Privacy Policy, which include “business purposes” under the CCPA. These purposes are enumerated in this Privacy Policy.

If you have additional questions or requests related to your rights under the CCPA, see the following section entitled “How to contact us.”

How to contact us

If you have any questions about your privacy you may contact us at or at:

Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
United States

Individuals from the EU may contact our EU representative according to Art. 27 GDPR regarding all requests related to data protection and privacy:

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland

Individuals from the UK may contact our UK representative according to Art. 27 UK GDPR regarding all requests related to data protection and privacy:

Google UK Limited
Belgrave House, 76 Buckingham Palace Road
London, SW1W 9TQ, UK

Prior Alooma Privacy Policy