Alooma Enables the Real-Time Enterprise with Data Pipelines to Cloud Warehouses

REDWOOD CITY, Calif., Jan. 25, 2017 -- Alooma, the modern data pipeline company, today announced the general availability of the Alooma service which creates secure pipelines that stream data in real-time from any source including databases, applications, APIs, etc. to leading cloud data warehouse platforms for faster business decision-making.

Alooma replaces the decades-old batch uploading approach to data integration with streaming capabilities that allow organizations to enrich data on the fly and perform ultra-fast queries in order to uncover and immediately take action on new information. The service has been in production with more than 50 early access customers in data-intensive industries for nearly a year.

The Alooma platform enables organizations to connect disparate data silos within minutes to AWS Redshift, Google BigQuery and Snowflake. It natively supports most popular data sources including MySQL, Postgres, MongoDB, iOS, Android, Salesforce, REST, Segment, Mixpanel, Google Analytics and many more. With Alooma, customer data does not persist on the service to meet privacy regulations.

“Organizations are struggling to harness their disparate data silos in a meaningful way to increase their agility, decision-making and ability to compete,” said Yoni Broyde, Co-founder and CEO of Alooma. “Yesterday’s rigid, batch upload architecture can’t keep up. Alooma has built a real-time, flexible data pipeline service that enables data scientists to focus on creating a competitive business advantage.”

Automated, Streaming Data Pipelines Alooma provides the following capabilities and benefits:

Schema Changes - provides automated alerts when new fields appear in data, or when an existing field appears with a different format. Events from new schemas are saved until they are approved for loading, in order avoid breaking the pipeline and data loss.

Code Engine - this Python interpreter can be used to manipulate and filter data streams, correct errors, collect metrics and issue notifications. It can also enrich data with the built-in or third-party SDKs. To eliminate lengthy high-latency data preparation jobs, all changes are executed in-stream, in real-time so data reaches its destination as intended.

Auto-Mapping - Step-by-step data pre-configuration tools make it easy to map every field of structured or semi-structured data to a table column, and control how data is loaded into the data warehouse.

Live monitoring - Alooma Live provides visibility into data streams for monitoring behavior, identifying potential discrepancies and debugging data records. It also provides the ability to track incoming throughput, latency, loading rates and error rates, and can generate web and email alerts.


The Alooma service is available immediately at and is priced on an annual subscription basis.

About Alooma

The Alooma cloud-based service makes data accessible, valuable and actionable in real-time. It enables Data Engineers and Data Scientists to integrate, clean, enrich and stream data from any source to any data warehouse or application. For more information, visit or follow us on LinkedIn, Facebook, and Twitter @aloomainc.