Senior Content Marketing Manager

MarketingFull-timeRedwood City, CA
Alooma is looking for a talented senior content marketer to work with us and create rich, high-quality content. Working closely with engineers, product managers, and support you’ll be using your strong communication skills to articulate the ins-and-outs of Alooma to our community of data scientists and engineers, enabling them to quickly gain product knowledge and realize our value.
  • Serve as the editor-in-chief by coordinating with internal and external teams to develop, copy edit, and optimize content for its appropriate placement
  • Develop and manage the content roadmap and editorial calendar
  • Influence marketing program plans, including all related promotional tactics and copy, to enhance the reach and visibility of all created assets
  • Plan and produce content to reach data minded individuals such as data scientists to increase awareness, generate leads and nurture contacts
  • Lead and work closely with marketing, sales, and product teams to identify and fulfill content needs for all phases of the campaign lifecycle, buyer’s journey, and brainstorming sessions
  • Collaborate with various subject matter experts and thought leaders from across the organization to stay informed of and influence new content development initiatives
  • Measure and report on the effectiveness of all content marketing efforts, factoring in any key findings to continually fine-tune the editorial calendar and identify fresh, engaging tactics
  • Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed
  • About You:
  • BS/BA in Marketing, Journalism, PR, or Communications preferred
  • 3+ years of experience creating digital content
  • Passion for writing
  • Top-notch copyediting and proofreading skills
  • Familiarity with SEO/SEM practices
  • Data-driven marketer with strong analytical skills that influence future content development decisions
  • A self-starter and a solid team player who owns his or her success metrics
  • Must have a strong sense of initiative and ability to work under pressure on multiple projects