SEO Content Specialist

MarketingFull-timeRedwood City, CA
SEO Content Specialist - Redwood City

Alooma is building an all-star Marketing team and looking for an experienced, bright, and motivated SEO Content Specialist to work with our Senior Marketing Manager, Web to help execute Alooma’s content and SEO strategies. You will work across the content lifecycle from conducting research and writing outlines to working with our writers and editors to create content that generates traffic and leads. Our ideal candidate is comfortable working on several projects at different stages of completion simultaneously. This tactical role requires a creative marketing mind along with outstanding critical thinking and problem solving skills. This is a fantastic opportunity to play a key role contributing to the growth of a small, fast-growing company.
Responsibilities:
  • Contribute to the success of our marketing team by facilitating content creation that addresses searchers' challenges in all stages of the buyer’s journey
  • Deeply research content opportunities, drawing upon both qualitative and quantitative sources to inform your recommendations
  • Conduct content gap analysis and develop content creation strategies/roadmaps
  • Work closely with internal analysts, writers, designers, developers, and external agencies
  • Move content through the publishing process to launch
  • Develop link building strategies
  • Other SEO duties as required
  • Qualifications:
  • 2-3 years of experience in content marketing, content growth, and SEO
  • Strong copywriting skills and a proven track record of SEO content optimization
  • An understanding of SEO fundamentals, such as keyword research, on- and off-page optimization, and technical improvements
  • A strong sense of initiative and ability to work under pressure on multiple projects
  • HTML proficiency and working knowledge of JavaScript and CSS as they relate to SEO
  • Knowledge of basic web design principles and technologies and their SEO implications
  • A strong sense of initiative and ability to work under pressure on multiple projects
  • Proven ability to effectively manage time in a fast-paced team environment
  • Bonus Points:
  • Experience with hands-on content production