Media and advertising experts are facing increasing pressure to demonstrate results that lead to real revenue in a more measured way. This means campaigns are becoming more personalized, programmatic and experimental. But the challenge is sorting through a tangled web of data hidden inside disparate sources. It’s a distraction trying to manually cobble this data together or constantly bother data analysts to get it for them.
The first step is to get the right data into the right format in one place. Alooma helps data engineers integrate data from any source, ready for enrichment and loading it into a scalable and secure data warehouse. After connecting a powerful Business Intelligence tool for analysis and visualization, marketers are now empowered to answer their own questions. Now they can better use their creativity to deliver high impact marketing campaigns.
Deliver the right content to the right audience