mParticle Integration

mParticle is the customer data platform for every screen. Sophisticated marketers use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey.

To integrate with mParticle, start by creating a Custom Webhook input in Alooma.

Complete the webhook setup and use the generated token in mParticle's Configuration Settings.

The token is the part of the URL after /rest/. For example:


That's it! You're ready to integrate mParticle and Alooma.

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